Estate Agent Videos
Video for estate agents – the most effective form of marketing a business can use. Estate agent videos are not necessarily the easiest form of marketing to create, but the potential benefits could be huge! In 2016, video in marketing is used prolifically for good reason. Some estimates predict that using video footage will increase generated leads by up to 1200%, over traditional imagery, emails and text messages. During a recent survey, nearly 52% of marketing professionals worldwide named video as the type of content with the best return on investment. This is attributed to people’s desire to have something explained rather than reading lines and lines of text. A one minute video can communicate the same message as an 8,000 word essay, so it is not surprising that estate agent videos have taken off in such a big way.
Video is clearly an effective way to set the tone for the website and the brand, yet estate agents are not using videos as much as they could. The main general advantage of a video is that it is portable – once it is on your website, it can be distributed through your email or social media channels with the single click of a mouse.
We look at the future of video for estate agents to consider what benefits it could bring your company.
Probably the most simple and least time consuming type of estate agent videos is a short video on the homepage of their own website explaining who they are and what they do. A video homepage means that the video starts playing when a visitor enters the website and offers a luxury feel to the site, as well as differentiating you from your competitors. This is a particularly useful type of video for estate agents because you have a lot of scope as to the content of the video. If you specialise in big city properties then towering skyscrapers and busy professionals will dominate your video, whereas a more rural area can be accommodated accordingly. A video on your homepage can set the tone for your brand in a visually appealing way.
A video of a property is something that isn’t always the first thing to be seen on estate agents websites, but don’t let that stop you considering it! Video editing software is relatively inexpensive these days and easy to use.The possibility of some video footage mixed in with professional photographs and even aerial photography via a drone would have huge appeal to your customers. This is a form of estate agent videos that would set you apart from your rivals!
A lot of websites have a system of delivering feedback from satisfied customers to provide validation of your claim that you are the best estate agent in the world! While written reviews are proven to be effective, video reviews could add another level to your page. Ideally your video should be about a 1 minute to 1 minute and 30 seconds long, with some information about the sale from your clients and maybe a short bit of information from the staff member dealing with the clients. It undoubtedly takes longer to do than a written testimonial, but the advantages makes all the effort well worth it.
Explainer videos for estate agents require a lot more time and effort but they can be really useful to your clients. An explainer video is a short, fun and informative video (usually 60-90 seconds) which is light and entertaining to capture the interest of a viewer. Companies using video enjoy 41% more web traffic from search than non-users.
At Property Tweeps, we are experts in digital marketing for estate agents.And we offer our expert service and advice to you for free! Come and check us out!