How to embed a video in a blog – video optimisation tips

How to embed a video in a blog

Videos add new life to your blog posts and will keep your readers hanging around on your website and blog a lot longer. One of the best ways to optimise your video and ensure you earn as many hits as possible that lead to conversions, is to embed the video into your blog posts. It is critical, however that you embed the video properly to get as much “link juice” flowing from your blog to your video and back again. This will boost your video’s position in Google and YouTube search results. To make that process as easy as possible we’ve put together this guide on video optimisation and embedding a video in your blog to make sure you get the most from your video marketing.

Step 1: Embed the video code

I know you’re probably thinking “Don’t state the obvious”, but one of the most crucial steps when figuring out how to embed a video from YouTube in your blog, is to copy the right embed code. If you’re using WordPress like we do, there are YouTube embed plugins to make the job easier. 

You can even extend the plugin with features like Automatic video thumbnail images; each post or page that contains at least one video will have the thumbnail of its first video serve as its featured image, automatic tagging for video SEO and mobile compatibility checking ( see if your embeds have restrictions that can block your site’s mobile visitors from viewing). 

Simply click the EMBED button in the share options on the Youtube video page and copy the code it shows – this is what you will add to your blog in the text editor. Blog platforms differ but generally you won’t be able to use the code directly in a visual editing mode. If there’s an option to edit the HTML of your blog post you can drop it directly in there, otherwise see if there’s an option to add a snippet of HTML code to your blog. In WordPress, you select TEXT mode when you create the blog and paste the code onto the page there.

Step 2: Write the anchor text

Next you need to include a link to the video page on YouTube either alongside or just under the video. The words you link are called the ‘anchor text’ – it should be identical to the title of your video on YouTube and must link directly to the video page. This is a crucial part of creating link juice for your video and tells Google that your video is relevant to your keyword. Highlight the text, select “insert link” on the Toolbar Toggle and add the URL of the YouTube video page. 

Step 3: Create the Call To Action on Youtube

Finally you need to add your Call To Action URL on YouTube. This should be a link back to the blog where you have embedded the video, set within the description section. The link should appear twice, as the first and last parts of your video description. This means that when you write your blog you need to make it an excellent landing page for people arriving from YouTube who want to take the next step. Make sure you think about this when you’re writing the blog post – how will you offer the lead bait to capture the details of your prospect? It doesn’t have to be in the blog however – it’s often more fruitful in a side bar alongside the blog itself.

Get in touch!

A high bounce rate will push your page straight back down the Google search rankings. If you’d like to plan a standout marketing video then get in touch with our digital marketing experts, who would be delighted to help you create your video marketing masterpiece, as well as get it out in front of your prospects!