Making a video: The essentials

video optimisation tips

The Power Of Video Marketing

“A video is worth 1.8 million words per minute” – Says Dr. James McQuivey in his Forrester study “How Video Will Take Over The World”.

Surprising statistic, right? We were intrigued to know how accurate it was and delved deeper into how McQuivey had come up with those figures. It turns out he got the stat from some simple number juggling…

A picture equals 1,000 words. Video shoots 30 frames per second. Therefore, every second of video is worth 30,000 words. Multiply 30k by 60 seconds – a common length for an explainer video – and you get 1.8 million. Ta-da. 

Nothing builds rapport, gets traffic, and makes sales like a good video. No matter how hard you try, some people will never feel like they know the “real” you until they can put a face to your name. We could waste time writing video marketing statistics, or we could cut to the chase. There are many elements to consider when making a video, so we’ve put together a guide of the essentials. If you’re thinking about having a go at making a video yourself, here are some top tips:

First things first

The most important question to continuously ask yourself is why are you making the video? Is it a promotional video for a property on your books, is it a special feature, like a property of the month video or is it a video about the process of selling a property with your estate agency? It’s important to have a sense of direction and to have a clear understanding on exactly what it is you’re trying achieve. 

Body language

Not only can people hear you, but most importantly, people can SEE you and are most likely analysing your body language. Usually our body language occurs subconsciously – the gestures we make, the way we sit, how fast or how loud we talk, how close we stand and how much eye contact we make. It follows that therefore it would be good to become conscious of your body language, considering it plays such an important role in communication. Keep in mind, body language communicates more information than we could ever HOPE to write – so make sure it’s the right sort of body language if your using presenters in your video. 

Don’t rush the shoot!

Filming and editing a video is a time consuming process – but the aftermath is worth it! At the beginning and end of each shot make sure you hold the camera in position and record for a few seconds without any noise or movement, as this will make it easier to edit the video later on. Your editor will be able to  move onto and away from the shots more smoothly.

Quality not quantity

If the quality of your video pictture is bad, the viewer will switch off in a matter of seconds – even quicker if it’s poor quality audio. We’re surrounded by so many sources of information competing for our attention, that’s it’s difficult to focus on anything for a substantial period of time. Our sister company Saucy Horse has written a great blog about filming a video with an iPhone.

Making video part of your marketing can really make a difference to the number of leads your estate agency gets. Keep an eye on our blog for more video production tips in the coming weeks. Or alternatively, get in touch with our Digital Marketing experts at Saucy Horse – who would be delighted to help you produce a spectacular professional video.