Online marketing for estate agents – Google Maps

are you using online marketing for estate agents correctly

Google Maps online marketing for estate agents


There are so many individual elements to consider when you’re working on your online marketing strategy that it’s easy to forget one or two crucial areas. However, it’s essential that you don’t overlook your Google Places and Google Maps profiles. Not only are these essential when customers are looking for your office, phone number or opening hours but they also offer significant SEO benefits to your business and your website.

There are a few steps you need to follow to create a perfect Google Places profile for your estate agent. We’ve outlined the essential steps that you cannot afford to miss in the blog post below.

Claim your profile

Even if you’ve not set up a Google Places profile for your estate agent it’s quite likely that there’s one out there already. To take control of it and add your own information you need to visit the existing Google Places page and click ‘Edit this page’. When it prompts you to claim the page as your own click on ‘My Business’ and follow the instructions.

You’ll then be asked to provide some basic information about your business, including your address, phone number and opening hours.

Once you complete this it’s likely that you’ll have to verify your business. Sometimes it’s possible to do this by phone. All you have to do is wait for a phone call which will read a PIN to you. Enter that PIN into Google Places and, hey presto, you’re verified! Otherwise you’ll have to wait a few weeks for a card to arrive in the mail with your PIN on it. We assure you that it’s worth the wait!

Are you using the wrong categories?

Using the correct business categories is essential if you want your Google Places listing to boost your rankings and help with your online marketing efforts. A full list of Google Places categories is available here and it\’s well worth taking five or ten minutes to review them before you select one (particularly if your business specialises in property rentals or period properties)

Are you verified?

Many estate agents, particularly those with multiple branches don’t bother to verify their branches on Google Places. This will not only reduce the number of people who see your link but may prevent your listing from showing in Google Maps at all. Unfortunately, for smaller businesses with under 10 locations the only way to verify yourself with Google Places is to request a PIN on a postcard. The postcard can take quite some time to arrive so, if you’re opening a new branch, it’s important to request the verification a few weeks before your grand opening so you can begin your online marketing efforts as soon as you throw the doors open.

Google Places should only be one small part of online marketing for estate agents but it’s crucial to get right. If you’d like a little help building the perfect Google Places profile then our online marketing experts would be delighted to help. You can contact them on 0333 011 3389 or click here to send them a message.